Identikit

Identity Crisis

Written by: Ruari Skelton
Artwork by: Eamonn Dalton
Yellow and blue coloured boxes containing photos of Mateo Joseph in a new Leeds kit and Johnny Giles in an old one

The final laying to rest of our footballing identity was a depressing affair. The last rites were administered with our final four games of the season. Ashes to ashes, dust to dust. The lingering embers of anything resembling Bielsaball were finally snuffed out by Sam Allardyce’s predictably gloomy cameo, following a confusing twelve month study of chaos theory under Jesse Marsch, and a dramatic lurch to something tepid with Javi Gracia. Hopefully we are about to rebuild with a fresh, clearly stamped, possession-based attacking personality under Daniel Farke. This I am very optimistic about.

It’s the non-footballing identity I have a problem with. The design of the other visible assets that define us, and every club. The kit, and the badge.

As a so-called ‘legacy fan’, I’m attuned to, and find comfort in, tradition. The things that provide iconic anchoring points and build a lasting identity both on and off the pitch. Let’s focus on the kit.

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    The cover of issue two of The Square Ball magazine season 24/25, featuring an illustration of Wilf Gnonto unhappily signing a new contract that says 'HELP' written on it, Archie Gray with a tag saying '70% off local produce' on him, and Max Wober in a bargain bin
    For sale
    A photograph of Brenden Aaronson celebrating Mateo Joseph's opener against Hull with fans at the front of the Kop. How times have changed
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